As the first to sign-up as a Master
Agent in the UK, ScanSource
offers Avaya a new route to
market by adding Avaya Cloud
Office™ by RingCentral to its
agents’ solution portfolios along
with a recurring revenue model.
Avaya Cloud Office™ provides
ScanSource agents with a new
opportunity to engage with
customers and the potential to
significantly broaden their
customer base. As a Master
Agent, ScanSource has the reach
and expertise to help ensure that
the benefits of the new UCaaS
solution are made available to as
many partners as possible.
“There has never been a more
important time to grow a collaboration
offering. With Avaya Cloud
Office™, our Agents have a clear
path to selling cloud communications,
along with the support and
partnership they expect from
ScanSource,” said Marcus Ollenbuttel,
SVP, Europe Digital Distribution,
ScanSource.
For further information please
visit ScanSource or contact:
cloudservices@scansource.eu
www.avaya.com | 3
experience. Instead of struggling
with the functions you need from
two, three or maybe even four
different vendors, just a single
all-in-one solution provides you
with persistent group chats, team
collaboration, file sharing – everything
you need for your daily
catch-ups, meeting prep,
in-meeting features and follow-up
activities.
Most importantly, transitioning to
Avaya Cloud Office™ is simple and
can be done at the speed and pace
that is right for each individual
business. Avaya provides 24/7
expert support, making Avaya
Cloud Office™ a great choice for
businesses who need to save
time, resources, and money on
their communications strategy
whilst maintaining the flexibility
to add more features as their
business grows.
The Channel Opportunity -
a Referral Model to Deliver
Avaya Cloud Office™ at scale
Market-savvy channel players will
be aware that the global cloud
communications market is set to
be worth approximately $20
billion by 2023. In order to make it
easier for the channel to get a
slice of this UCaaS pie, Avaya has
put in place a Master Agent
Programme that will help accelerate
sales of Avaya Cloud Office™
to its core audience of small to
mid-sized businesses.
The Master Agent Programme is
intended to make the transition to
unified communications and
cloud software easier for sellers,
channel partners, and end
customers alike. Under the
programme, sales agents are
signed up by Master Agents.
Because the process of onboarding
new agents is so simple and
the deployment and management
of Avaya Cloud Office™ for
end-user customers is handled
directly by Avaya, Master Agents
can broaden their pool of agents
who can sell Avaya Cloud Office™,
significantly widening their reach
and scale within the reseller communities.
Instead of going after
traditional business communications
resellers, Master Agents can
sign up agents that are able to
connect potential end-user
customers from a wide variety of
vertical business sectors. Once
signed, Avaya then handles the
rest of the transaction, from
contracting, provisioning, and
managing to billing.
Westcon is at the forefront of
helping accelerate the adoption
of Avaya Cloud Office™ across
Europe and already has a healthy
pipeline of over 40 agents
waiting to sign-up. In this critical
role of Master Agent, Westcon
acts as a trusted advisor, supporting
agents as they help their
customers move towards more
flexible environments and all the
business benefits of UCaaS, and
partnering with Avaya in its ongoing
transition towards a cloud,
software and services organisation
with a widening channel
appeal.
“Westcon’s specialised go to
market approach within collaboration
& networking, means we
are confident that the strong
relationships we have across
Europe will play an important role
in the expansion of Avaya Cloud
Office™,” said Marianne Nickenig,
Vice President EMEA, Collaboration
& Networking, Westcon.
For further information please
visit Westcon UK or contact:
avayacloud.uk@westcon.com
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