EDITOR’S COMMENT
next few months and possibly the rest of
the year. In fact, you’ve probably gone
through the above process several times
already, and likely you will go through it
several more in the coming months.
While the focus right now is quite
rightly protecting our magnificent NHS
and saving as many lives as possible, we
all know that there will be significant
business challenges ahead and, I suspect,
many of you, like leaders everywhere,
will have to make more difficult
decisions as the new normal beds in.
But I hope that if you think about
what you’ve been through since March,
then hopefully you’ll quickly realise that
you’ve got this!
Stay safe, stay strong.
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Stay safe, stay strong
Editor & publisher
Darryl Danielli
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Kyri Apostolou
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Managing director, MA Business
Jon Benson
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Running a business at any
time is challenging –
running a business during a
global pandemic when the
majority of your customers
have been forced to close is,
well, a nightmare no one could have
prepared you for.
Of course, the government has
stepped up to the plate with an unprecedented
range of financial support initiatives
for businesses, and for many this
has been a lifeline in their time of direst
need.
However, regardless of how elegantly
it manages the easing of the lockdown
measures and simultaneously winds
back some of business support packages
over the coming months, I don’t think
anyone can pretend that the print industry
that comes out of this pandemic will
look the same as the one that went in.
But then, the industry’s business
leaders won’t be the same either.
In the past month or so, you have been
forced to make decisions and take
actions that you never imagined you
would have to take. Not only that, you’ve
probably only had hours to make many
of them.
You’ve also had to rip up your forecasts
and budgets that you spent months
preparing, and in a matter days, if not
hours, you have had to reforecast the
Darryl Danielli Editor, Printweek
The reaction of our international
customers and partners to the
postponement of Drupa was
consistently positive and met with
great understanding and acceptance”
Sabine Geldermann Messe Düsseldorf PAGE
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